Communicating the Complicated Through Video

Carbon: Rethink the Possible

Watts was asked to create a film celebrating the breakthrough collaboration between Carbon and Vitamix that encouraged the opportunity to rethink what’s possible.

The content needed to appeal to engineers and B2B audiences alike. While the results of this collaboration are inspiring and innovative – at first glance, the solution they created together appears to be just a simple part. When in fact, this part inspired engineers to change the way they think about product design, breaking down the barriers of traditional manufacturing.

Watts hit the books and mastered Carbon’s 3D manufacturing with Digital Light Synthesis (DLS) down to the most minor detail.  We conducted interviews that go to the root of the benefits without over-subscribing to technical detail and jargon, and we focused the story on the “why” and “how”, including 3D and motion design for an added layer of science and technology. Thanks to crafty storytelling, the message was accessible and attainable to everyone.   

A digital case study film that was used in the press for over two years.