Watts Gets Creative and Delivers a Holiday Animation for Amazon

Amazon The Makers of Wonderful Things

There’s one wonderful time that gives makers no rest, though it’s wonderful sales are what makers like best. Fulfillment by Amazon (FBA) asked Watts to create a story that would proclaim the benefits of using FBA during the holidays and show how FBA helps sellers all over manage and succeed in a season that can be as stressful as it is joyous.

Amazon wanted a fun and whimsical video that illustrates the benefits of FBA to Amazon sellers as they prepare for the madness of the holidays. 

We created original character art and narration written in the cadence of a popular holiday poem to remind Amazon sellers that the holidays can be a stress-free, fun and festive time. Through animated storytelling we illustrated how FBA makes preparing for the holiday season easy and carefree for sellers, allowing them to focus on what’s most important.

The client was so happy with the video that they re-launched the video the following two holiday season.