Digital Storytelling: Watts Delivers for Fluor

Fluor Craft Pride

Across America, craft jobs are in high demand. Fluor worked with Watts to create a rough n’ tough, high-energy video that would get the attention of highly skilled craftspeople looking to join Fluor’s already robust workforce.  The original music was composed by Watts and Sonosanctus.  Have fun rocking out.

Fluor asked us to combine years of accumulated footage shot by Watts into an attention-grabbing sizzle video to kickstart the urgent recruitment of skilled craft workers to their projects worldwide.  

The right music can fuel a great sizzle reel.  Watts composed a big bad original rock track tailor-made for Fluor’s gritty work culture.  To find the brawniest moments, we carefully dug through over 50 terabytes of existing footage.  At trade shows, viewers need to get the message without the music and voice-over, so we incorporated branded GFX callouts to hammer Fluor’s point of difference in a highly competitive space. 

Action packed footage which showcased diversity in projects and people as well. Rock on.