Watts Delivers Opening Keynote Video for Fulfillment by Amazon Event

Amazon Boost

The Fulfillment by Amazon (FBA) team asked Watts to create an energetic opening video for their first-ever Boost with FBA conference. They were so impressed with what we delivered, they asked us to create four additional videos for breakout sessions.

Amazon tasked us with highlighting the many benefits of Fulfillment by Amazon, which some would say is a challenge considering the topic - shipping. To make it even more challenging, they said we had to “wow” the crowd of 2,000 keynote attendees in an attention-grabbing, memorable way that would prime them for the information-packed conference.

Watts integrated motion design to provide energy and an aspirational quality to the films.  We used our institutional knowledge of the nuanced subject to conjure authentic responses that not only created a seamless narrative but exhibited the uniqueness and quirk of the diverse seller group we engaged with.  It was an instant hit.

The client was so thrilled with the videos we created that they asked us to create the following year’s keynote video and all the videos for the breakout sessions. And after that event, they asked us again.