Using Digital Media to Communicate During a Pandemic
Deloitte: Accelerate a Path Forward
At the start of 2020, the global workforce faced a major hurdle when it was forced to radically alter the way we work and interact due to COVID-19 health challenges. Deloitte asked Watts to create an uplifting video that proves Deloitte is the right partner to help quickly navigate and excel in these rapidly evolving times.
BUSINESS CHALLENGE
Targeting clients and prospects around the world, Deloitte wanted this video to lead with empathy and resonate globally. While the Coronavirus pandemic impacted every industry across the globe, countries and businesses had varying levels of response.
Our challenge was to create a video that was globally identifiable and stimulating while remaining relevant to the current status of the virus, which was changing daily.
CREATIVE CHALLENGE
Deloitte wanted this video to be artistically driven, focusing less on solution details and more on the human experience.
To create content during the pandemic was a challenge in and of itself, let alone ensuring that the content was globally relevant. Watts used pertinent stock imagery (masked and socially distanced subjects), to help guide the viewer on a path of resilience.
OUR SOLUTION | CREATIVE PROCESS
We weaved together workforce imagery with depictions of motion as the video moved from near static to hyper-speed. This concept of acceleration reinforced Deloitte’s core offering of helping businesses recover quickly. Augmenting this approach, we utilized a single narrator to paint a picture of strength and optimism on the path forward.
