Breakthrough Moment: Educating the Masses with Animation
Committee for Children Social Emotional Learning
At the request of a non-profit client, The Committee for Children, Watts was asked to create a video about the importance of Social Emotional Learning in children.
CREATIVE CHALLENGE
The Committee for Children needed help coming up with a way to describe the importance of teaching social emotional learning that would speak to people across all cultures, races, genders, and socioeconomic levels.
our solution
We created a unique character style and scenarios that everyone can identify with. Through the use of animation and storytelling, we illustrated that the social emotional skills we adopt as children will benefit us throughout our lives, no matter where we are in the world.
The results
Our final video has been used around the world to introduce the value of social emotional learning to teachers, parents and students. Years after it was released, we still get emails and phone calls applauding the video and how it communicated Social Emotional learning so well.