Elevated Storytelling: Digital Marketing at its Best
Windows 10 Pro + Pacific Tool
In concert with the Windows & Devices team, Watts created the story of Windows 10 Pro user, Pacific Tool Inc., a worldwide leader in producing specialized aerospace tools. This video is the first in a series that will highlight how SMBs can transform their businesses and empower their employees with the latest hardware and Windows 10 Pro.
BUSINESS CHALLENGE | OPPORTUNITY
When the older devices Pacific Tool was using didn’t provide the level of agility needed to respond to customers securely and quickly at scale, the company upgraded to the latest hardware with Windows 10 Pro. Added bonus: when the pandemic hit, they were able to switch over to working remotely without missing a beat.
CREATIVE CHALLENGE
We love a creative challenge and this one was two-fold: Inspire SMBs to upgrade to Windows 10 Pro modern devices and capture the essence and authenticity of Pacific Tool during a pandemic when the engineers and workers were operating remotely or on staggered schedules.
OUR SOLUTION | CREATIVE PROCESS
To elevate the storytelling, we emphasized the importance of pre-interviews and location scouting. Because of the mandated lack of activity onsite, we opted to shoot more intimate and choregraphed scenes of the design and production process, rather than trying to manufacture the hustle on a fast-paced shop floor which we knew we could achieve in the edit. While music always plays an integral role, in this case we really leaned on it to speak to the drive and grit needed to overcome time pressure challenges like a boss.
