As part of the Watts rebranding strategy, we created a homemade, pour-over coffee kit. The goal was to send the kits to companies and organizations we wanted to work with and ultimately create awareness of the Watts brand, maybe sparking a little curiosity.

The idea was simple, "make something cool and send it out" but the execution turned out to be more challenging than anticipated. We ended up building everything ourselves: the shipment packaging, the coffee bags, painting the pipe, custom brewing instructions and a hand written letter.